Video analytics

HKT offers a video analytics solution that enables companies to collect and analyze data from in-store IP cameras. The idea is to deliver key insights and enable organizations to build a better understanding of customer behavior, while identifying profitable areas and making smarter decisions around customer strategies.

Features:

Facial recognition
- Integration with CRM facilitates identification of VIPs so staff can tailor greetings and offers
Target path and people counting
- Movement and numbers of people can be recorded and counted at any point to provide information that helps retailers allocate resources to best effect
Detection of customer demographics
- This can be integrated with digital signage so content matching gender and age of browsing shoppers can be displayed
Heat map
- People density is analyzed so advertising POP material can be positioned to best tactical effect
Interactive dashboard and reports
- This aggregates data and draws on other business intelligence tools to review summary and trends, develop key performance indicators and highlight any anomalies